Your branding vs identity. What’s the difference? How does each one work to enhance your business?

Basically, branding is the foundation of your brand, and identity is the visual execution of your brand strategy. You can’t have one without the other.

Branding is the strategy you use to shape how you want people to interact with your company. It’s how you want them to feel and the messaging you want to communicate to them. These concepts dictate the strategy for your identity.

Identity is the tangible look of the brand based on the strategy overview you created at the foundation of your brand. It’s how you want to visually communicate. It includes your:

• Logo

• Colors

• Monograms

• Typefaces

• Slogan/taglines

Your logo is the most important element of visual brand recognition and should serve to enhance your identity when used as a design element.